Fur is highly sought after for its good warmth and noble quality, but has been walking on the edge of controversy. However, the healthy appearance of fur is inseparable from the standardized operation and sustainable development of the entire industry. Recently, the International Fur Association Asia has specially produced the “Fur – Natural Choice” promo (IFF, 2015) to uncover the secrets that the fur industry has to say.
Zephaniah has always pursued the design concept of art and nature, using raw materials from certified auction houses in Canada, and strictly supervising the skin and dyeing to ensure environmental protection and health. Zephaniah fashion ltd.'s social Responsibility takes the natural environment and society as the core, adhering to healthy and harmonious humanistic care.